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Search Engine Optimization

Nothing is more important to the success of your online business than driving qualified traffic to it. Hurley's Place Designs provides state-of-the-art search engine optimization based on highly relevant keywords to ensure the most qualified people visit your site.

We are constantly studying best practices and changes in ranking algorithms to make sure that each Hurley's Place Designs site is properly optimized.

Our custom search engine optimization includes:

  • Dynamic content creation allowing you to develop content relevant to your specific store and products
  • Automated keyword ranking.
  • Keyword and phrase selection that best describe your products and services. We make sure that each page is properly balanced for optimal keyword density.
  • Arrangement of meta tags to maximize visibility and placement. The meta tags provide keywords and site information that is analyzed by the search engines when updating their indexes.
  • Manual submission of your site to the major search engines such as: Google, The Open Directory Project, Yahoo!, AOL, Alta Vista, Lycos, Ask Jeeves, etc.
  • Dynamic link partner page that allows the you to add and exchange reciprocal links.
  • Reliable metrics for making marketing decisions
  • Search engine ranking report


What we do not do:

Many companies will offer to create Advertising or Gateway pages for your site. These are advertising pages that feed the search engine spiders with information about your site. They also serve to direct traffic to your site. This can make it seem like your site has many more pages than it does and could increase your ranking.

This sounds like a good thing, however, according to the most popular and powerful search engines, these Advertising or Gateway pages are considered SPAM. If they detect them, they will de-list you. Once de-listed, you cannot get re-listed and the high ranking you enjoyed will end. Permanently.

We believe in servicing our clients with integrity and feel that this tactic is not worth the risk. There are other, highly successful, no risk ways to attain high search engine placement and we work with our clients to ensure that we do it the right way. We will not risk your business.

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"Setting up our web site with Hurleys Place Designs was our best move. The easy-to-use (even for beginners) configuration tools allow us to truly customize the site to make it ours, and working with Hurleys Place Designs has been a dream. " Melanie - Webmaster - Diverse Universe

"Hurley's Place Designs has been an invaluable resource for us. The Admin Palette gives us unbelievable flexibility in managing our site. Plus, our search engine ranking has never been higher." Victoria - Owner - Bad Kitty Clothing









 

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